
Businesses planning new AI projects often struggle to predict their AI development cost, especially when prices vary across tools, data needs, and system complexity. Many teams also face hidden spending during deployment, which raises the total AI pricing far beyond early estimates. In this guide, MOR Software will help you understand the real costs and make smarter budget decisions.
Over recent years, AI automation has appeared everywhere in the media, and companies across many fields have shown strong interest in using this technology. Yet the truth is simple. It remains a young field. There is still limited information that helps teams forecast budgets or plan ahead for artificial intelligence spending. Even with that gap, careful artificial intelligence cost estimation still plays a key role in smart planning.

It takes extra effort at the start, but understanding your AI development cost early gives you several clear advantages:
>>> Read more AI and machine learning topics on MOR Blog!
The worldwide AI market is projected to grow to $301B by 2028, with an annual growth rate of 29.4%. This rapid rise shows strong interest from many sectors, yet the field is still very young, and AI pricing continues to shift. Tools evolve fast, and the cost of AI development services for enterprise or consulting often varies a lot. Many industries also differ in their readiness to use AI inside their operations, which creates wide gaps in overall spending.
So what does that tell you? What ranges should you expect in 2026?
The numbers can spread out quite far. Some young companies start with free tools and spend almost nothing to add AI to their daily tasks. Other teams choose fully custom systems that start near fifty thousand dollars, and extra fees for expert guidance often push the cost even higher.
For a simple view, you can divide AI development cost into three main groups, giving you a clear AI development cost breakdown to compare:
AI Type | Initial Development Costs | Monthly Maintenance Costs |
Basic AI solution | $0 - $20,000 | $0 - $1,000 |
Intermediate AI app | $20,000 - $50,000 | $1,000 - $5,000 |
Enterprise AI systems | $50,000 - $200,000+ | $5,000 - $20,000 |
As shown earlier, the price of AI can shift a lot. This wide range, combined with the early stage of the industry, makes it hard for companies to predict the full budget of an AI project. Teams often face many unknowns, which adds extra pressure when planning their AI development cost.

Here, you will find the eight factors that influence the total cost most. These points can guide you when building your own artificial intelligence cost estimation plan for any new AI project.
AI work can involve simple setup tasks for free tools or advanced training for large models. The kind of product you want to build has a major effect on price. When we talk about AI solutions, they usually fall into four basic groups:
PRO TIP: Each path has its own limits and tradeoffs:
Every project has choices to weigh. It helps to sit with your main stakeholders and review business goals and priorities to find the path that fits best.
The level of complexity in an AI project can change the total cost in many ways. A more advanced solution may need a larger data set, stronger computing power, extra side tasks, more hours from the team, and higher skills, which all increase the overall AI development cost. Below are some of the main elements that make a project more complex:
PRO TIP: A complex setup affects both early research and the final deployment. When a model is advanced, you may need a full ML Ops team to move it into a live business environment. This often includes data experts, analysts, engineers, risk specialists, and IT operations staff. The process can take days or even weeks depending on how complex the model is.
The amount of skill needed for an AI project can change the total AI development cost, since AI consultants and technical experts must understand the tools, the data, and the business flow to deliver a strong result. This level of talent is not easy to find, and the rates for these roles are often high. Many teams also face rising AI software consulting service rates when they need very specialized roles.
Key areas of expertise you may need include:
Key questions to ask to assess costs:
The amount and quality of data can strongly affect your AI development cost. One part of this involves the scale of the data you must gather. Collecting information from many sources, especially when the volume is large, may require a data scraping service or extra internal effort to gather and sort everything.
The second part relates to how clean and reliable your data is. Good data is usually complete, clear, consistent, trustworthy, and suited for the task you want the system to handle. When the data is messy or incomplete, your team must spend more time cleaning or preparing it, which increases the total cost for AI work.
It is important to run quality checks during both the build phase and the maintenance period to make sure the data stays usable. At the same time, you need to set a reasonable limit on how much oversight is required. Too much checking can overwhelm the engineering team and cause delays or false alarms.
To review data availability, ask:
To review data quality, ask:
PRO TIP: A product like DeCube can support your team during ML workflows and maintenance. It helps data engineers work faster, cut debugging time, and lower the cost of handling data issues without heavy manual work.
The hardware and software setup you choose has a strong effect on your total AI development cost. Several parts of the infrastructure can influence the final number, and each part needs careful review to avoid surprises later. These are the main points to consider:
Key questions to ask to assess costs:
AI projects always need to consider the human side of the product. Teams must decide how people will interact with the system and how they will work with the data it produces. If your solution depends on a visual interface, the cost of UI work must be part of your AI development cost. Below are the main points to keep in mind:
Key questions to ask to assess costs:
The more information your system collects, the more your AI development cost will rise. Companies must review how much data the project will generate and confirm that they have enough storage space and enough budget to support it. Below are common areas where storage spending can grow:
Key questions to ask to assess costs:
Companies must review all rules and compliance standards that apply to their AI project, since meeting these requirements can add extra cost. Ignoring them can lead to serious financial penalties or legal issues. This makes it important to plan ahead and include every requirement in the full AI development cost. Many strict regulations also affect the cost of implementing AI in business, especially in fields that handle sensitive data.
Below are key points to consider when reviewing the impact of compliance on your budget:
Key questions to ask to assess costs:
After looking at all the factors that influence your AI development cost, you may want practical ways to bring the total budget down. Lowering expenses while keeping strong business value takes planning and clear direction. These points can help you start with a smarter approach:

These steps help you stay in control of your budget while still gaining real value from AI.
It can be helpful to learn from real cases, especially when you want a clearer view of your AI development cost, so we collected several AI projects with different scales and levels of complexity.
Note: Some figures below are estimated based on available public information. For exact numbers, you would need to contact the companies involved.

Source: BHM Healthcare Solutions
Investment: $950,000 (software licensing: $500,000, hardware upgrades: $200,000, staff training: $100,000, integration: $150,000).
Duration: 18 months.
Outcome: yearly savings of $1.2 million, an $800,000 rise in revenue, and patient outcome improvements valued at $500,000.
Source: research AIMultiple, “100 AI Use Cases with Real-Life Examples in 2025”
Overview: Sumitomo Mitsui Banking Corporation, one of Japan’s major banks, adopted dotData’s AutoML 2.0 platform to strengthen its AI and machine learning work. The goal was to support faster, data-driven decisions across different banking operations.
Investment: The exact spending for SMBC was not shared publicly. Based on common pricing for enterprise AutoML tools, large companies often spend between $500,000 and $2 million per year for software, cloud services, and ongoing support. The bank likely also added $200,000 to $500,000 for upgrades to its data infrastructure and for training its data science team during the early setup phase.
Duration: 6 to 12 months.
Output and Results: AI model development became 48 times faster, cutting the build and deployment time from months to only a few days. The bank created more than 100 AI models each year, compared to just 2 to 5 with older methods. These improvements led to an estimated ROI above 400 percent due to better efficiency, lower manual effort, and stronger business results.
Source: Microsoft Blog, 2025.
Overview: AXA, a major global insurance group, created AXA Secure GPT, a generative AI system built on Microsoft’s Azure OpenAI Service. The platform was designed to support safe and controlled use of AI across the company.
Investment: Around 1 to 3 million dollars, covering Azure OpenAI licensing, cloud setup, and staff training.
Duration: 9 to 12 months.
Output:
Source: AdWeek, 2024.
Overview: Coca-Cola, one of the biggest names in the beverage and consumer goods market, used the Blackout Platform to run AI-powered digital marketing campaigns. The goal was to improve targeting and create more personalized customer experiences.
Investment: Around 2 to 5 million dollars, covering the platform build, AI tools, and marketing system integration.
Duration: 12 to 18 months.
Output:
Source: Forbes, 2024.
Overview: Bookshop.org, an online marketplace that supports independent bookstores, introduced an AI-powered recommendation engine to improve the shopping experience and guide customers toward titles they may like.
Investment: Around 100,000 to 300,000 dollars.
Duration: 6 to 9 months.
Output:
>>> Explore more AI case study of MOR Software right here!
MOR Software JSC is a software outsourcing company in Vietnam playing a practical role in helping companies move from early AI ideas to real, working solutions. Our team brings hands-on experience across different industries, which allows us to guide businesses through every stage of an AI project.

We support organizations in several key areas:
This approach ensures that businesses can adopt AI in a way that is realistic, scalable, and aligned with their goals.
Understanding your AI development cost helps you plan smarter, avoid hidden spending, and build solutions that truly support your business goals. When you know what drives the cost and how to control it, AI becomes a real advantage instead of a financial risk. If you want expert support for planning or building your next AI project, the MOR Software team is ready to help. Contact us to explore the best path forward for your organization.
How much does AI development cost?
AI development can start around ten thousand dollars for a simple tool and rise to more than two hundred thousand dollars for complex systems. Costs depend on scope, data needs, model complexity, and the amount of engineering involved.
How much would it cost to build your own AI system?
Basic systems usually fall between twenty and eighty thousand dollars. Mid-level builds range from one hundred to five hundred thousand dollars. Enterprise-grade or highly customized systems can exceed one million dollars due to larger datasets and longer development timelines.
Why is AI so costly?
AI requires strong infrastructure, high-quality data, and skilled engineers. These elements raise the price. Some teams lower expenses by using cloud tools, pre-trained models, or development support from more affordable regions.
Can I build an AI for free?
Yes. Certain platforms allow you to create simple AI assistants without paying. These free tools usually work for small or personal projects. More advanced systems still require paid models, cloud compute, or custom development.
How much did GPT-4 cost to train?
Training GPT-4 required significant compute power and data, which pushed the training cost into tens of millions of dollars. This level of expense is typical for large-scale language models.
How much did DeepSeek R1 cost to develop compared to ChatGPT-4?
DeepSeek R1 was reported to cost about five and a half million dollars to build. ChatGPT-4, on the other hand, was estimated at more than seventy million dollars. The difference reflects variations in architecture, scale, and compute requirements.
How much do AI developers cost?
Developer costs vary by location and experience. Entry-level machine learning engineers cost far less than senior specialists who handle advanced neural networks or large-scale cloud systems. Rates can swing widely based on expertise and project needs.
Which factors influence AI development cost the most?
The biggest cost drivers are project complexity, data preparation needs, model type, infrastructure, and the level of expertise required. When these elements grow in scope, the total development cost rises quickly.
Does the quality of data affect AI development cost?
Yes. Clean, well-structured data lowers development time and reduces the amount of preprocessing needed. Poor data quality often leads to extra cleaning, labeling, or restructuring, which increases the overall budget.
Is custom AI more expensive than using pre-built tools?
Custom AI usually costs more because it requires tailored models, deeper testing, and full integration with existing systems. Pre-built tools are cheaper to start with, but they may offer limited flexibility compared to a solution designed specifically for your business.
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