Top 10 Best CRM for Manufacturing Business Success 2025

Finding the best CRM for manufacturing business isn’t easy when every tool promises to simplify sales, production, and customer relationships. Many manufacturers still struggle with disconnected systems, lost leads, and delays between sales and delivery. This MOR Software’s guide will walk you through the top CRM solutions built to fix those problems, helping your manufacturing team work smarter, faster, and more efficiently.

What Is Manufacturing CRM?

A manufacturing CRM is a customer relationship management system built specifically for manufacturers. Unlike generic CRMs, it connects sales, customer interactions, and production in one platform. This means every department, from sales to the shop floor, works with the same real-time data. And given that 77% of B2B buyers say their most recent purchase felt “very complex,” the need for a single source of truth has never been clearer.

So, what makes a manufacturing CRM different?

• Handles complex sales cycles: Manufacturing CRM involves long negotiations, detailed quotes, and multiple approvals. A best CRM for manufacturing business includes tools to manage custom pricing, product configurations, and contracts tailored to each client.
• Connects orders to production schedules: It links customer orders directly to production timelines and stock levels. In practice, integrating inventory and production planning has been shown to cut inventory by 9 to 10% while lifting on-time, in-full delivery by 5 to 10%, which helps teams plan better, avoid delays, and keep customers informed about delivery times
• Integrates with ERP and MES systems: When connected with ERP and MES, a best CRM for manufacturing industry gives teams complete visibility over materials, production, and customer data. It turns isolated systems into one unified operation, and it aligns with where IT spend is going: in 2024, software-as-a-service applications captured more than 40% of all public cloud spending, led by enterprise resource management and customer relationship management suites.
• Built-in after-sales support: From warranty tracking to service reminders and spare parts management, the system ensures consistent after-sales care. That is important because aftermarket services often carry gross margins about twice those of new equipment sales, so keeping customers supported after the sale directly protects profitability.
• Automates manufacturing workflows: The best CRM software for manufacturing can automate approvals, schedule updates, and send alerts automatically. It minimizes manual work and helps teams stay efficient, which tracks with the fact that 46% of manufacturing leaders rank process automation among their top investment priorities for the next two years.

Bridging the gap between production and customer management, a manufacturing CRM helps companies deliver faster, communicate better, and build stronger relationships that lead to long-term success.

Why Every Manufacturing Business Needs A CRM System

Manufacturing brings together countless moving parts, orders, materials, production timelines, and customer demands. Without the right tools, it’s easy for teams to lose track of data and delay communication. That’s where the best CRM for manufacturing business proves its value.

A tailored manufacturing CRM keeps sales, production, and service teams aligned in one system. It addresses the biggest challenges that manufacturers face every day:

• Disconnected data between teams: Without shared visibility, departments rely on separate spreadsheets and systems. This disconnect often leads to duplicated work, missed opportunities, or delays in customer responses. Many manufacturers are responding by digitizing the customer experience across the value chain, with 93% piloting or implementing at least one digital CX use case to bring information together for frontline teams.
• Complicated sales cycles: Manufacturing deals often involve custom products, long negotiations, and multiple approval stages. A best CRM for manufacturing companies helps track each step clearly, ensuring deals move forward without confusion.
• Inventory and production gaps: When integrated with ERP data, CRM insights help maintain balance between supply and demand. Teams can spot shortages early and reduce overstocking.
• Manual and repetitive tasks: With automation, teams can simplify quotes, follow-ups, and order tracking. A best low cost CRM still handles these tasks efficiently, giving smaller manufacturers the same advantages as enterprise firms.
• Difficulty retaining customers: From warranty tracking to post-sale services, a manufacturing CRM helps maintain long-term relationships that drive recurring business.

Choosing the best CRM for small manufacturing business doesn’t just streamline sales, it creates a unified workflow automation that connects every part of your operation. It strengthens collaboration, improves forecasting accuracy, and supports steady growth across your organization.

Top 10 Best CRM For Manufacturing Business In 2025

Selecting the best CRM for manufacturing business can be tough with so many vendors promising unique advantages. Each platform focuses on different strengths, some excel in automation, others in analytics or integration. We’ve highlighted the top 10 systems that help manufacturers streamline sales, production, and customer service while improving efficiency across operations.

1. Salesforce Manufacturing Cloud: Enterprise-Ready CRM

Overview

Salesforce Manufacturing Cloud is built on the powerful Customer 360 ecosystem and tailored for manufacturers. It aligns production, sales, and service through one connected view. This best CRM for manufacturers enables real-time forecasting, accurate demand planning, and stronger distributor collaboration. Manufacturers gain full visibility into revenue performance, sales agreements, and order tracking, helping them make smarter business decisions faster.

Key Features

• Sales Agreement Management: Manage long-term customer agreements, compare projected and actual revenue, and adjust production plans to stay aligned with real demand.
• Forecasting and Analytics: AI-driven insights use live data from orders and contracts to predict trends, allowing smarter resource allocation and improved sales accuracy.
• Partner and Customer Collaboration: Portals for partners and customers simplify communication, order tracking, and shared document management in one secure place.
• Warranty and Service Tracking: Manage warranties, claims, and maintenance schedules within the system to ensure reliable after-sales care.
• Rebate and Incentive Automation: Automate calculations and payouts to dealers and partners based on predefined sales metrics.

Pricing

• Manufacturing Cloud for Sales: From $275/user/month
• Manufacturing Cloud for Service: From $275/user/month
• Unlimited Edition: From $425/user/month with AI-powered forecasting and deeper customization.

Best For

Mid-size and enterprise manufacturers that need the best CRM for manufacturing operations connected to their ERP and supply chain systems. Salesforce provides unmatched scalability, making it a leader among top 10 CRM products for the manufacturing industry.

2. Microsoft Dynamics 365: Integrated CRM for Global Enterprises

Overview

Microsoft Dynamics 365 combines CRM solutions, ERP, and advanced analytics into one unified suite. For manufacturers, it connects every aspect of the business, sales, service, field operations, and inventory, through a single digital hub. With its seamless integration into familiar Microsoft tools like Teams, Outlook, Excel, and Power BI, this best CRM for manufacturing business empowers collaboration and informed decision-making across departments.

Key Features

• AI-Guided Sales Intelligence: Microsoft’s Copilot automates lead scoring, opportunity tracking, and forecasting to help sales reps focus on the highest-value deals.
• Seamless Microsoft Integration: The platform works effortlessly with Microsoft 365, Teams, and Power BI, giving teams real-time data visualization, reporting, and communication tools in one place.
• Comprehensive Field Service Management: Schedule, dispatch, and support field technicians using route optimization, mobile access, and remote service capabilities.
• Partner and Dealer Portals: Distributors can update product catalogs, track sales, and collaborate on shared marketing content or service issues.
• Analytics and Insights: Power BI integration provides instant visibility into performance metrics, helping teams identify trends and refine production or sales strategies.

Pricing

• Sales Professional: From $65/user/month for pipeline and contact management.
• Sales Enterprise: From $105/user/month with advanced AI agent frameworks and customization options.
• Field Service: From $105/user/month for complete on-site service coordination.

Best For

Global or large-scale manufacturers seeking a unified system that merges productivity, analytics, and operational management under one ecosystem. With Microsoft Dynamics 365, teams gain a complete view of customers, making it one of the best CRM for sales reps in the manufacturing sector.

3. Lark: Unified Workspace CRM for Manufacturing Teams

Overview

Lark is more than just a communication platform, it’s an all-in-one workspace combining CRM, chat, video calls, documents, and scheduling in one system. Designed for collaboration-heavy industries, it helps manufacturing teams bridge the gap between sales, production, and support. With everything centralized, teams can share data, manage customer interactions, and make faster decisions without jumping between tools. This best CRM for manufacturing business simplifies coordination and improves efficiency across departments.

Key Features

• Centralized Customer Management: Store all customer records, messages, and files in one place. Sales and production teams can access real-time updates on orders, quotes, and communications.
• Visual Pipelines: With Lark Base, teams can build drag-and-drop workflows that fit manufacturing needs like RFQs, production scheduling, or delivery tracking.
• No-Code Automation: Automate repetitive processes like quote approvals, order assignments, or inventory updates, no coding required.
• Smart Dashboards: Track KPIs such as conversion rates, production timelines, and shipment accuracy through visual, real-time analytics.
• Built-In Collaboration Tools: Chat, meet, share files, and manage schedules, all within the same platform to avoid switching between multiple apps.

Pricing

• Starter: Free for up to 20 users with 100 GB storage and core CRM tools.
• Pro: From $12/user/month, adds unlimited history, advanced automation, and admin controls.
• Enterprise: Custom pricing with enhanced security and workflow management.

Best For

Manufacturers that value speed, collaboration, and transparency. Lark brings CRM, communication, and project management together, making it one of the most practical manufacturing CRMs for fast-moving teams.

4. Nutshell: Simple CRM for Small and Mid-Sized Manufacturers

Overview

Nutshell is a straightforward, intuitive CRM software built for growing manufacturing businesses that want to manage sales without unnecessary complexity. Its clean interface and simple setup make it ideal for small and mid-sized manufacturers that need visibility into leads, quotes, and production timelines. With the best CRM for small manufacturing business, teams can collaborate effectively, close deals faster, and maintain stronger customer relationships.

Key Features

• Manufacturing Sales Pipelines: Nutshell lets teams design pipelines that match their sales process, from inquiries and quotations to production and delivery tracking.
• Lead and Contact Management: Centralize customer data, store communication logs, and maintain organized profiles to ensure no interaction gets lost.
• Workflow Automation: Automate repetitive sales tasks such as quote follow-ups, approval notifications, and delivery updates, cutting down on manual work.
• Reports and Analytics: Gain valuable insights into deal trends, conversion rates, and revenue forecasts to support smarter business planning.
• Integrations and Mobile Access: Connect seamlessly with email platforms, accounting tools, and mobile apps so sales reps can stay connected wherever they are.

Pricing

• Foundation Plan: From $19/user/month
• Growth Plan: From $32/user/month
• Pro Plan: From $49/user/month
• Business Plan: From $67/user/month
• Enterprise Plan: From $89/user/month

Best For

Small and mid-sized manufacturers looking for an affordable, easy-to-implement solution that simplifies operations and enhances collaboration. Nutshell stands out as one of the best CRM for manufacturing companies that want power without complexity.

5. Creatio: Low-Code CRM for Automated Manufacturing Processes

Overview

Creatio delivers a best CRM for manufacturing business designed around automation and adaptability. Its low-code environment lets teams customize workflows, automate repetitive operations, and align sales with production without needing heavy development. This flexibility makes it ideal for manufacturers managing complex processes or frequently changing product configurations.

Key Features

• Process Automation from End to End: Automate everything from quote creation and order fulfillment to warranty tracking and after-sales support.
• Manufacturing-Focused Sales Management: Handle multi-stage approvals, complex pricing models, and configurable product quotes with precision.
• ERP and MES Connectivity: Integrate directly with MES and enterprise AI platforms to synchronize customer, production, and inventory data in real time.
• After-Sales Service and Warranty Control: Manage service requests, spare parts, and warranty timelines to strengthen customer satisfaction.
• AI-Powered Analytics: Built-in predictive analytics help manufacturers forecast demand and fine-tune production schedules based on live performance data.

Pricing

• Growth Plan: From $25/user/month
• Enterprise Plan: From $55/user/month
• Unlimited Plan: From $85/user/month

Best For

Manufacturers seeking a low-code, scalable system that combines flexibility with automation. Creatio stands out as the best CRM software for manufacturing firms wanting to customize workflows and accelerate digital transformation.

6. SugarCRM: Flexible CRM for Mid to Large Manufacturing Firms

Overview

SugarCRM is one of the most flexible and integration-ready platforms available for manufacturers. Built to adapt to complex business models, it enables full control over sales pipelines, production workflows, and customer interactions. For companies with multiple departments or large sales networks, this best CRM for manufacturing business provides transparency and automation at scale.

Key Features

• Tailored Sales Pipelines: Customize sales stages to reflect real manufacturing workflows, from RFQs and approvals to delivery and post-sale follow-ups.
• Automated Manufacturing Processes: Automate key steps like quote generation, order handling, and customer updates to save time and reduce mistakes.
• ERP Integration: Connect directly with ERP platforms for accurate insights into stock levels, production progress, and order status.
• After-Sales and Warranty Management: Handle warranties, service tickets, and maintenance scheduling within the CRM for consistent customer support.
• Manufacturing Analytics: Use real-time dashboards to measure deal performance, revenue trends, and customer behavior for better planning.

Pricing

• Foundation Plan: From $19/user/month
• Growth Plan: From $59/user/month
• Pro Plan: From $85/user/month
• Business Plan: From $135/user/month

Best For

Mid-size to enterprise manufacturers that need a flexible system with strong customization options and ERP integration. SugarCRM remains one of the best CRM for manufacturing solutions for companies seeking adaptability and complete operational visibility.

7. Freshsales: CRM for Growing Manufacturing Businesses

Overview

Freshsales by Freshworks is a lightweight yet powerful CRM for startups made for small and medium-sized manufacturers who want an organized, easy-to-manage sales system. It centralizes contacts, deals, and communication in one clean dashboard. For teams looking to move fast without heavy setup or cost, this best CRM for manufacturing business delivers simplicity and speed.

Key Features

• Lead and Deal Management: Track prospects and customers through customized pipelines that reflect each stage of the manufacturing process, from quotes to delivery.
• All-in-One Communication Hub: Manage calls, emails, and chat interactions directly inside the CRM to keep conversations unified and accessible.
• Workflow Automation: Automate repetitive steps like quote approvals, order status alerts, and customer follow-ups to free your team from manual tasks.
• ERP and Inventory Integration: Sync with ERP systems and production tools to keep sales and manufacturing data aligned.
• Mobile Access: Use the Freshsales mobile app to update deals, access contacts, or check order progress on the go.

Pricing

• Growth Plan: From $9/user/month
• Pro Plan: From $39/user/month
• Enterprise Plan: From $59/user/month

Best For

Small manufacturers that need a quick-to-deploy CRM with automation and built-in communication tools. Freshsales is ideal for teams scaling their operations and seeking the best CRM for manufacturing that’s simple, effective, and mobile-friendly.

8. Salesmate: Affordable CRM for Manufacturing Companies

Overview

Salesmate is built for manufacturers who need a practical and affordable way to manage sales pipelines and customer relationships. It combines smart automation, communication tools, and analytics to help teams work efficiently. As one of the best CRM for manufacturing business options, it strikes the right balance between simplicity, customization, and cost-effectiveness.

Key Features

• Custom Pipelines for Manufacturing: Design sales pipelines that match your manufacturing cycle, from RFQs and approvals to fulfillment and reorders.
• Automation for Everyday Tasks: Automate follow-ups, reminders, and order notifications to minimize delays and human errors.
• Multi-Channel Communication: Access built-in calling, SMS, and email tools to keep reps and customers connected in one place.
• Sales Analytics: Track sales velocity, deal conversion rates, and retention data to identify growth opportunities.
• System Integrations: Connect seamlessly with ERP, inventory, and accounting platforms to create a unified workflow.

Pricing

• Basic Plan: From $23/user/month
• Pro Plan: From $39/user/month
• Business Plan: From $63/user/month

Best For

Manufacturers searching for a best low cost CRM that combines automation, communication, and analytics in a single, user-friendly package. Salesmate is a solid fit for small to mid-sized teams that want to scale operations efficiently without overspending.

9. Nimble: Relationship-Driven CRM for Manufacturing Sales Teams

Overview

Nimble is a lightweight yet effective salesforce CRM consuslting platform that helps manufacturing teams focus on relationships, not just transactions. Designed for simplicity, it brings customer data, communication, and collaboration into one interface. For teams that value personal engagement, Nimble stands out as one of the best CRM for manufacturing business options to strengthen long-term customer connections.

Key Features

• Unified Customer Profiles: Merge contact details, emails, calendars, and social interactions into a single dashboard, giving teams a clear, 360-degree view of every client.
• Manufacturing Sales Pipeline: Customize deal stages to fit manufacturing cycles, including quotes, production approvals, and fulfillment tracking.
• Workflow Automation: Automate reminders, follow-ups, and task delegation to reduce response times and maintain consistent communication.
• ERP and Inventory Integrations: Sync sales data with inventory and production systems to align customer demand with supply capacity.
• Mobile and Team Collaboration: Mobile access keeps field teams connected and allows instant updates from anywhere, improving coordination and transparency.

Pricing

• Single Plan: From $24.9/user/month with full CRM functionality.

Best For

Manufacturing teams that focus on personalized service and long-term relationships. Nimble’s simplicity and integration-ready design make it one of the most effective best CRM for marketing and sales alignment tools in the manufacturing sector.

10. Insightly: CRM and Project Management for Manufacturers

Overview

Insightly brings together CRM and project management in one powerful solution for manufacturers. It’s built to handle complex workflows that connect sales, production, and customer service. With automation, integrated reporting, and ERP compatibility, this best CRM for manufacturing business helps teams manage deals, track projects, and deliver orders with precision.

Key Features

• Custom Sales Pipelines: Create pipelines that mirror manufacturing sales cycles, including quotes, contracts, and multi-step approval processes.
• Project and Task Management: Coordinate production schedules, delivery milestones, and after-sales activities directly within the CRM.
• Automation for Manufacturing Tasks: Streamline daily operations with automated workflows for order confirmations, warranty updates, and maintenance reminders.
• System Integration: Sync seamlessly with ERP, accounting, and communication platforms to ensure a unified data flow between departments.
• Performance Analytics: Use built-in dashboards to track deal progress, project completion rates, and customer interactions for smarter decision-making.

Pricing

• Plus Plan: From $29/user/month
• Professional Plan: From $49/user/month
• Enterprise Plan: From $99/user/month

Best For

Manufacturers looking for an integrated approach to manage sales and production under one roof. Insightly stands out as the best CRM for manufacturing industry that unifies operations, enhances visibility, and supports data-driven growth.

Core Features to Consider In The Best CRM For Manufacturing Business

When selecting the best CRM for manufacturing business, focus on tools that handle your industry’s complexity. The right system should connect sales, production, and customer service while supporting scalability and automation. Below are the essential features every manufacturer should evaluate before choosing a CRM solution.

Sales Pipeline and Lead Tracking

A strong best CRM for manufacturing should manage every step of the sales journey, from inquiries and quotes to contracts and renewals. Sales teams need clear visibility into approvals, negotiations, and deal progress. This organization helps prevent lost leads and supports a smoother handoff between departments.

ERP and Inventory System Integration

Manufacturers depend on accurate production and stock data. A CRM integrated with ERP and inventory systems ensures real-time updates on materials, order statuses, and availability. When sales and production share the same data, forecasting becomes more reliable, and costly delays are minimized.

Process Automation

Automation is a must for modern manufacturing. A best CRM for manufacturers can handle repetitive workflows like quote routing, order confirmations, and production change alerts. These automated tasks speed up decision-making and reduce manual errors, keeping operations on track.

After-Sales Support

Excellent customer care doesn’t end with delivery. Look for CRM modules that manage warranties, maintenance schedules, and spare parts orders. This not only boosts satisfaction but also opens more opportunities for recurring sales and long-term loyalty.

Reports and Analytics

Reliable data drives smarter manufacturing decisions. Choose a system with detailed dashboards that track sales performance, production bottlenecks, and customer feedback. Advanced tools also include AI-powered analytics to forecast demand and guide strategy.

Customization and Scalability

No two manufacturers operate the same way. The best CRM for manufacturing companies should adapt easily to your workflows, user roles, and approval hierarchies. Scalable options grow alongside your business, supporting new products and larger teams.

Mobile and Collaboration Tools

A mobile-friendly CRM ensures your sales and field teams can access customer and order data anywhere. Built-in communication tools keep departments connected, whether on the factory floor or in client meetings, helping maintain quick, accurate responses.

Choosing a best CRM for manufacturing industry with these capabilities means investing in more than a sales tool. It’s a complete solution designed to unify people, data, and processes across your entire manufacturing business.

MOR Software: Your Trusted Partner For Manufacturing CRM Success

At MOR Software, we help manufacturers bring together their sales, production, and customer management processes through smart, scalable CRM solutions. As a best salesforce CPQ consulting providers, we specialize in building and integrating CRM systems that align with each client’s operational flow, from managing leads to connecting ERP and MES data for real-time production insights.

Our certified Salesforce developers and consultants have delivered CRM and workflow automation projects for industries including manufacturing, logistics, and human resource development. By combining Sales Cloud, Service Cloud, and Pardot with modern frameworks like Apex, Visualforce, and Lightning Web Components, we’ve enabled clients to manage customer relationships, automate sales forecasting, and simplify after-sales service management.

Beyond Salesforce, we design custom CRM platforms integrated with ERP, accounting, and inventory systems to give manufacturers full visibility across operations. Our Agile development model ensures transparency, flexibility, and fast delivery while maintaining enterprise-grade security and scalability.

From global logistics providers to large industrial firms, businesses trust MOR Software JSC to modernize their operations with CRM systems that drive efficiency and long-term growth.

Contact us to explore how we can help your manufacturing business thrive with a tailored CRM solution.

Conclusion

The right best CRM for manufacturing business doesn’t just organize customer data, it transforms how your teams sell, plan, and deliver. With the right tools, manufacturers gain real-time visibility, improve forecasting, and strengthen customer relationships. At MOR Software, we build CRM systems that match your production flow and business goals, from Salesforce integration to custom automation. Ready to elevate your operations? Contact us today to start your manufacturing CRM journey.