Many businesses face messy data, security gaps, and slow performance when they ignore salesforce best practices. This MOR Software’s guide walks you through proven methods, from Salesforce data migration best practices to automation and development standards, to keep your CRM clean, secure, and scalable.
Salesforce best practices are trusted guidelines that help teams get the most out of the Salesforce platform. They set the foundation for system reliability, consistent data, and smooth collaboration across departments. These principles cover areas like data management, customization, security, governance, user training, and testing. Following them helps businesses scale confidently while maintaining quality and performance.
For context, independent analysis finds CRM delivers an average return of $3.10 for every dollar invested, which is why these fundamentals are important.
Applying these Salesforce best practices, businesses can maintain a clean, secure, and scalable platform that supports real growth instead of constant troubleshooting.
Salesforce provides a powerful ecosystem packed with tools for managing customers, automating workflows, and tracking performance. To keep your system efficient and easy to scale, following Salesforce best practices is essential. These principles help businesses build reliable systems, improve collaboration, and protect critical information across departments.
Effective data management means collecting, using, and maintaining data in Salesforce securely and efficiently. Strong data management practices not only improve productivity but also support accurate reporting and decision-making.
A well-structured Salesforce best practices document covering these processes ensures your CRM remains reliable, compliant, and scalable for future expansion.
Strong user management is a core part of Salesforce best practices, ensuring that each user has the correct level of access to perform their work efficiently and securely. By defining clear rules for roles, permissions, and data visibility, organizations can protect sensitive information while maintaining collaboration across teams.
When done right, user management creates a secure, scalable foundation for growth.
Customization in Salesforce allows teams to tailor the platform to their unique workflows while maintaining stability and scalability. Yet, one of the key Salesforce best practices is knowing when to customize and when to rely on built-in tools.
Automation is one of the biggest strengths of Salesforce integration, helping businesses cut manual tasks and maintain consistency across operations. Still, every workflow should follow Salesforce best practices to stay efficient, scalable, and easy to maintain.
Integrations extend Salesforce’s power by connecting it with other business systems like ERP, HRM models, or marketing automation cloud tools. Following Salesforce best practices for integration keeps data consistent, processes smooth, and systems scalable as your business grows.
Reports and dashboards turn Salesforce data into clear, actionable insights that drive smarter decisions. To make the most of them, follow these Salesforce best practices for reporting and analytics design.
Keeping Salesforce secure and stable requires constant attention, proactive monitoring, and regular optimization. A structured protection plan not only safeguards sensitive data but also supports compliance and performance goals. Following these Salesforce best practices helps ensure your system remains reliable and ready for growth.
Consistent monitoring, combined with preventive security and cleanup routines, helps maintain a Salesforce environment that’s stable, compliant, and future-ready.
Strong governance keeps your Salesforce environment organized, predictable, and compliant with business goals. Documenting every process, from setup to deployment, is a vital part of Salesforce best practices, helping teams manage changes smoothly and maintain system integrity.
Following these governance and documentation standards ensures your Salesforce setup stays consistent, transparent, and ready for long-term growth.
Compliance is a key part of Salesforce best practices, ensuring that your system not only functions efficiently but also meets legal and ethical standards. A well-structured compliance plan protects customer trust, reduces risk, and strengthens your company’s reputation.
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Developers play a vital role in maintaining stability and scalability across Salesforce environments. Applying the right development standards ensures that custom logic performs efficiently, meets compliance rules, and remains easy to manage. These Salesforce best practices for developers guide teams to write cleaner, safer, and more consistent code across projects.
Apex is Salesforce’s proprietary programming language used to build complex business logic and workflow automation. Because Salesforce operates in a multi-tenant environment, developers must ensure that their code runs efficiently without consuming shared resources. The following guidelines, aligned with Salesforce developer best practices checklist, help make your Apex code scalable, secure, and compliant with governor limits.
Always design Apex code to handle multiple records at once. Avoid hardcoding logic that processes only one record, as it can fail during mass updates.
Incorrect:
trigger AccountTrigger on Account (before insert) {
Account acc = Trigger.new[0];
if (acc.Name != null) {
// do something
}
}
Correct:
trigger AccountTrigger on Account (before insert) {
for (Account acc : Trigger.new) {
if (acc.Name != null) {
// do something
}
}
}
Bulkifying ensures your trigger runs successfully even during batch operations, supporting better scalability and system health.
Running queries or DML statements within loops can quickly hit Salesforce governor limits. Query data once, store it in a map or list, and reuse it throughout your logic.
Incorrect:
for (Account acc : Trigger.new) {
for (Contact con : [SELECT Id FROM Contact WHERE AccountId = :acc.Id]) {
// logic here
}
}
Correct:
Map<Id, Account> accountMap = new Map<Id, Account>(
[SELECT Id, Name, (SELECT Id FROM Contacts) FROM Account WHERE Id IN :Trigger.newMap.keySet()]
);
for (Account acc : accountMap.values()) {
for (Contact con : acc.Contacts) {
// logic here
}
}
Following this approach is part of Salesforce flows best practices, reducing unnecessary queries and improving runtime performance.
Query only what you need. Use indexed fields, filters, and SOQL “for” loops when working with large datasets.
for (List<Account> accList : [SELECT Id, Name FROM Account WHERE BillingCountry LIKE '%United%']) {
// add logic here
}
Selective queries improve system performance and prevent unnecessary resource consumption.
Maps make record lookups faster and reduce redundant queries. Use Limits methods to monitor system resource usage and stay within Salesforce’s governor limits.
System.debug('SOQL Limit: ' + Limits.getLimitQueries());
System.debug('SOQL Used: ' + Limits.getQueries());
Tracking resource usage aligns with Salesforce best practices document standards for performance management.
Hardcoding IDs creates migration issues between environments. Retrieve record type or user IDs dynamically instead:
Id accountRTId = Schema.SObjectType.Account.getRecordTypeInfosByName()
.get('Business Account').getRecordTypeId();
This technique is also a recommended step under Salesforce data migration best practices, ensuring smooth deployment between sandboxes and production.
When performing DML operations, use Database.insert(), update(), or delete() with false to allow partial processing and manage errors safely.
Database.SaveResult[] results = Database.insert(accountsToInsert, false);
for (Database.SaveResult sr : results) {
if (!sr.isSuccess()) {
for (Database.Error err : sr.getErrors()) {
System.debug('Error: ' + err.getMessage());
}
}
}
Wrap all DML logic in try-catch blocks to handle failures gracefully.
try {
insert accountsToInsert;
} catch (Exception e) {
System.debug('Error occurred: ' + e.getMessage());
}
This ensures better control for data integrity and rollback safety.
Always enforce CRUD and FLS permissions in your queries using:
[SELECT Id, Name FROM Account WITH SECURITY_ENFORCED];
or
Security.stripInaccessible();
Design modular and reusable methods, follow consistent naming conventions, and apply design patterns like Singleton or Factory for maintainability. Avoid mixing multiple automation layers such as Apex, Process Builder, and Flows within the same process.
Create test classes that include bulk tests, negative scenarios, and one assert per method. Well-structured tests ensure future updates don’t break existing logic, supporting your Salesforce cpq best practices in maintaining smooth quote and pricing automation.
Following these Apex development standards ensures your code is efficient, secure, and ready for enterprise scale. By bulkifying logic, optimizing queries, handling exceptions properly, and applying strict security checks, you build a Salesforce environment that performs reliably and supports long-term success.
Salesforce Flow has become the main automation tool, replacing Process Builder and offering both admins and developers a flexible, low-code way to manage business processes. Yet, with that flexibility comes the need for structure. Following Salesforce best practices for Flow ensures automations remain efficient, stable, and easy to maintain across your org.
These guidelines ensures your Salesforce automations are fast, scalable, and easy to manage while supporting long-term platform growth.
SOQL is essential for retrieving data in Salesforce, but poorly designed queries can slow performance or exceed governor limits. Applying Salesforce best practices for SOQL helps ensure your queries are efficient, selective, and scalable across all environments.
Filter data using indexed fields such as Id, OwnerId, CreatedDate, RecordTypeId, or custom external IDs. A query is selective when it returns a manageable number of records below system limits. If performance issues persist, request custom indexes through Salesforce Support.
Queries that rely on operators like !=, NOT LIKE, or wildcards (LIKE '%value%') on unindexed fields trigger full table scans. Replace these with positive filters whenever possible.
SELECT Id FROM Case WHERE Status IN ('Open', 'In Progress');
performs better than using Status != 'Closed'.
Leverage the Query Plan Tool in Developer Console to check whether your query uses indexes or full scans. Understanding execution plans helps fine-tune query performance and avoid resource overuse.
Avoid Querying Formula Fields
Formula fields aren’t indexed and can dramatically slow execution, especially when referencing related objects or using dynamic formulas like TODAY() or NOW(). Instead, store pre-calculated values in standard or custom fields for faster lookups.
Following these Salesforce best practices for developers keeps queries fast, secure, and scalable for enterprise data operations, supporting reliable performance across growing datasets.
Apex test classes are critical for validating your appexchange logic and ensuring stability across environments. Effective testing goes beyond simple code coverage, it confirms that your automation, triggers, and integrations behave correctly under all conditions. Following Salesforce best practices for testing leads to reliable deployments and fewer production issues.
Target at least 90% coverage, but focus on quality, not just numbers. Include both positive and negative cases, simulate bulk data processing, and verify user permissions under sharing rules. This approach aligns with Salesforce deployment best practices, helping teams detect logical flaws early while maintaining compliance with testing standards.
Avoid repetitive test data creation by using the @TestSetup annotation and centralizing reusable data inside a TestDataFactory class. This keeps your tests organized and easy to maintain.
@TestSetup
static void createTestData() {
Account acc = TestDataFactory.createAccount(true);
Contact cont = TestDataFactory.createContact(acc.Id, true);
List<Opportunity> oppList = TestDataFactory.createOpportunity(acc.Id, 10);
}
Example: TestDataFactory Class
@isTest
public with sharing class TestDataFactory {
public static Account createAccount(Boolean doInsert) {
Account acc = new Account(Name = 'Test Account');
if (doInsert) insert acc;
return acc;
}
public static Contact createContact(Id accId, Boolean doInsert) {
Contact con = new Contact(AccountId = accId, FirstName = 'John', LastName = 'Doe');
if (doInsert) insert con;
return con;
}
public static List<Opportunity> createOpportunity(Id accId, Integer numOpps) {
List<Opportunity> opps = new List<Opportunity>();
for (Integer i = 0; i < numOpps; i++) {
opps.add(new Opportunity(
Name = 'Opportunity ' + i,
AccountId = accId,
Amount = 1000,
CloseDate = Date.today().addDays(5),
StageName = 'Prospecting'
));
}
insert opps;
return opps;
}
}
Centralized factories improve maintainability and align with Salesforce data migration best practices, ensuring consistent schema references when objects or fields evolve.
Well-designed test classes help your Salesforce org stay stable, secure, and ready for scale. Combining automation, isolation, and real-world test cases creates confidence during every release and supports enterprise-level reliability across projects.
Lightning Web Components use modern web technologies like JavaScript and HTML to build fast, reusable, and secure Salesforce interfaces. Applying Salesforce best practices for LWC development ensures that your components remain scalable, maintainable, and aligned with platform standards.
Use clear and uniform naming patterns for every file. The HTML file should follow camelCase, the JavaScript class should use PascalCase, and component references in markup should use kebab-case.
Example: accountDetails → <c-account-details></c-account-details>
Naming consistency aligns with Salesforce best practices for developers, improving readability and long-term collaboration across teams.
Whenever possible, use the @wire decorator for Apex methods to enable reactive data binding and built-in caching. Use imperative calls only when dynamic parameters or manual control are required.
@AuraEnabled(cacheable=true)
public static List<Account> getAccounts() {
return [SELECT Id, Name FROM Account LIMIT 50];
}
This approach supports Salesforce flow best practices, helping minimize redundant calls and improving performance.
Before turning to Apex, use LDS for record operations like creating, retrieving, and updating. It’s faster, more secure, and uses the Salesforce UI API. Recommended priority:
Follow event naming conventions with lowercase letters and underscores, avoiding spaces or uppercase letters. This structure supports Salesforce cpq best practices where seamless UI communication is key to handling complex data flows.
Use the @AuraEnabled(cacheable=true) annotation to reduce server calls. Apply lazy loading and infinite scrolling to handle large datasets efficiently. These methods help your components perform smoothly under enterprise-scale traffic.
Adopt modular design and component composition for better scalability. Use CSS Custom Properties and Styling Hooks to maintain a consistent theme and easily adapt designs across projects.
When following these LWC development principles, teams create flexible, high-performing components that fit cleanly within Salesforce’s architecture and deliver a seamless user experience.
OmniStudio, part of Salesforce Industries (Vlocity), provides a unified framework for building digital-first solutions through FlexCards, OmniScripts, DataRaptors, and Integration Procedures. Applying Salesforce implementation best practices across these tools ensures performance, scalability, and consistency in complex enterprise implementations.
FlexCards power dynamic, data-driven UIs in Salesforce. Use clear naming conventions without spaces or special characters, following camelCase or PascalCase formats.
Example names: teamGetAccount, team_get_account
Break down large interfaces into smaller, reusable FlexCards to stay within LWC file size limits (131,072 characters). Keep event listeners unique and avoid altering auto-generated components to preserve maintainability and compatibility with upgrades.
OmniScripts streamline guided business workflows with configurable logic and responsive layouts.
These design steps support Salesforce implementation best practices, improving flexibility and maintainability across departments.
DataRaptors handle data extraction, transformation, and loading within OmniStudio.
This focused approach keeps data operations efficient and aligned with Salesforce data migration best practices.
Integration Procedures execute heavy server-side logic without Apex, reducing client-side load.
When teams follow these OmniStudio standards, they build scalable, upgrade-ready applications that take full advantage of Salesforce Industries’ power, meeting both business needs and enterprise-level performance expectations.
MOR Software helps global enterprises apply Salesforce best practices the right way, from planning and migration to long-term CRM solutions. As a top salesforce consulting firms, we deliver end-to-end CRM solutions that streamline operations, improve collaboration, and enhance customer experience.
Our experienced Salesforce team combines technical expertise with business understanding. We build tailored CRM systems that match each organization’s sales process, data structure, and reporting needs. Every project follows Salesforce consulting rates, security, and deployment best practices to ensure stability, scalability, and compliance.
MOR Software’s Salesforce services include consulting, development, migration, and ongoing maintenance. We follow Salesforce data migration best practices to move information securely between systems, ensuring accuracy and zero downtime. Our developers apply Salesforce flow best practices to automate processes efficiently, and we integrate advanced security configurations like multi-factor authentication, role-based access, and audit tracking in line with Salesforce security best practices.
As one of Vietnam’s Top 10 Vietnam software outsourcing company and a multiple Sao Khue Award winner, MOR Software brings proven global delivery experience across industries such as finance, healthcare, retail, and manufacturing. With over 850 completed projects worldwide, we maintain ISO 9001:2015 and ISO/IEC 27001:2013 certifications to guarantee quality and information security.
Beyond Salesforce, MOR Software delivers comprehensive digital solutions in web and mobile development, AI integration, and offshore dedicated teams. This breadth allows us to connect Salesforce with enterprise systems, data platforms, and customer applications for a seamless ecosystem.
We don’t just build CRM systems, we help companies scale smarter. By aligning Salesforce best practices with your business goals, MOR Software ensures lasting value and measurable impact.
Contact us to start transforming your Salesforce experience today.
Following Salesforce best practices is the key to building a CRM that drives growth, efficiency, and customer trust. From data migration to automation and security, each step shapes how well your system performs at scale. With deep expertise and a proven track record, MOR Software helps businesses implement Salesforce the right way, securely, smoothly, and strategically. Ready to unlock your CRM’s full potential? Contact us today to get started.
What are Apex best practices?
When writing Apex code, prioritize scalability and performance. Bulkify SOQL and DML operations to handle multiple records efficiently. Use governor limit methods like Limits.getQueries() to monitor system usage. Avoid hardcoded IDs, nested loops, and DML inside loops. Keep business logic modular in handler classes, follow consistent naming conventions, and add concise comments for clarity.
What are the best practices for flows in Salesforce?
Follow Salesforce flow best practices to keep automations reliable and easy to manage. Use descriptive variable names, maintain a clear layout, and define default outcomes in Decision elements. Break large Flows into Subflows to simplify debugging. Always test your inputs and outputs in Debug mode before activation to confirm accuracy and prevent failures.
What are trigger best practices in Salesforce?
Stick to one trigger per object for better organization. Bulkify logic to handle large data volumes. Keep SOQL and DML outside loops to avoid governor limits. Use context variables like Trigger.isInsert and Trigger.isUpdate to control execution flow. Move heavy logic to handler classes for cleaner, more maintainable code.
What are the four types of flows in Salesforce?
Salesforce offers four Flow types to automate processes effectively: Screen Flows for guided user interactions, Record-Triggered Flows for automatic updates when records change, Schedule-Triggered Flows for time-based actions, and Autolaunched Flows that run without user input. Each type should follow Salesforce flows best practices to remain efficient and scalable.
Which sales best practice should you follow in Salesforce?
Automate routine sales tasks to save time. Enable real-time alerts for new leads and updates. Auto-log calls, emails, and meetings for better visibility. Simplify approval workflows and automate contact association to keep records consistent. Review and adjust automation regularly following Salesforce implementation best practices.
What are Salesforce Batch Apex best practices?
Design Batch Apex jobs that balance performance and reliability. Choose batch sizes that prevent governor limit issues. Keep DML and SOQL outside loops. Use logs to monitor execution and handle errors gracefully. Chain batches instead of nesting them for better control and smoother processing.
What are the best practices for reports and dashboards in Salesforce?
Create reports that are simple, insightful, and visually clear. Use filters, grouping, and bucket fields to organize data. Combine datasets through joined reports for richer insights. Add formulas to track KPIs and display results on dashboards using visuals and color cues for quick decision-making.
What are Salesforce data migration best practices?
Clean your data first using Salesforce data cleansing best practices. Map fields carefully and test the migration in a sandbox. Always back up before transferring data. After migration, run validation reports to confirm record accuracy and maintain a log for auditing.
What are Salesforce deployment best practices?
Deploy from sandbox to production using Change Sets or DevOps tools. Validate all components before release and document each step. Schedule deployments during low-activity periods. Create rollback plans, perform post-deployment testing, and monitor performance to ensure a smooth transition.
What are Salesforce security best practices for admins?
Protect your org by enforcing strong authentication and precise access control. Enable MFA, restrict IP ranges, and review login history. Use profiles and permission sets wisely. Regularly audit inactive users and enable field-level security in Apex using WITH SECURITY_ENFORCED. Maintain backups and monitor for suspicious behavior to safeguard data.
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